LINA

ARDILA

PRODUCT

DESIGNER

LINA

ARDILA

PRODUCT

DESIGNER

LINA ARDILA

PRODUCT DESIGNER

MADRID

09:25

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ABOUT ME

I empower brands by turning ideas into engaging, user-centered digital products.
I enjoy creating visual and interactive experiences and love working with passionate individuals to solve problems through beautiful, impactful design.

I empower brands by turning ideas into engaging, user-centered digital products.
I enjoy creating visual and interactive experiences and love working with passionate individuals to solve problems through beautiful, impactful design.

Currently working remotly from Madrid

Currently working remotly from Madrid

WHAT I DO

BRAND IDENTITY

CREATIVE STRATEGY

USER-CENTRIC EXPERIENCE

WEB DESIGN

NO-CODE DEVelopment

UI DESIGN

PORTRAIT PHOTOGRAPHY

MY VALUES

FREEDOM

BEAUTIFUL

IMPACT

EMPATHY

2024

PRODUCT DESIGNER

At Factorial, I focused on integrating permissions and access controls into user flows, collaborating with teams and clients to create secure, seamless experiences. My role involved designing intuitive access solutions that not only protected data but also enhanced user trust and streamlined interactions within the app ecosystem.

SaaS

B2B

2023

PRODUCT DESIGNER

At Embat, a rising Spanish fintech, I worked on the product redesign and implemented new branding launched in October 2022. I managed the full design process—from research and user story creation to prioritizing features and helping define the product roadmap—to enhance cash flow management and financial planning for treasury teams.

Fintech

B2B

2022

PRODUCT DESIGNER

At The Cocktail, I contributed to BBVA Bank’s global digital transformation for SME banking and BEC as a Product Designer, supporting end-to-end product development from concept to execution.

Consultancy

Banking

2021

UX/UI DESIGNER

At Deloitte Digital, I designed applications and digital products for global clients, managed project design processes, led UX research, created prototypes, and pitched concepts. Key clients included Banco Santander (Spain, Italy, Ireland), CNP, BMW Spain, and MSD.

Consultancy

Insurance

Automotive

NOW

FREELANCE

DESIGNER AND PHOTOGRAPHER

Throughout my career I’ve been commissioned to create custom website design, brand books, and social media strategy, I deliver tailored digital solutions for select clients and global entrepreneurs. Through my Caanoa Studio project, I also offer lifestyle-inspired portrait sessions, empowering women-led businesses to visually represent their brand story.

Web Design

Branding

Portrait Photography